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Event Details
According to the panelists at OMMA Social’s “Bridging the
Gap: Linking Social Media to ROI,” social media measurement is currently
getting an F. And they’re not the only ones noting the problems with
quantifying ROI. But the truth is, there’s more to social media measurement
than ROI. Join host Mike O’Toole and Robert Davis, VP, Digital Marketing, PJA
as they discuss other important measurements such as brand presence and
engagement and look beyond ROI.
Host: Mike O'Toole, President, PJA, @motoole1
Guest: Robert Davis, VP, Digital Marketing, PJA, @heyrobertdavis
Click here to listen in at 2:00 pm EST on Thursday, June 16: http://radio.agencypja.com/
If you want to share questions from Twitter, please use hash tag #PJAradio